Why is cultural training important for Global Business?
Many business professionals are no strangers to working abroad. They may travel to meet with clients or suppliers, colleagues in satellite offices, take part in conferences or exhibitions or perhaps carry out international site visits. Whatever the reason, the common denominator in most cases will be a need to communicate effectively in English.
Native English speakers are extremely fortunate that they are able to travel largely without the need to learn another language, but this is not the case for all travellers. Speaking English is certainly one element, but perhaps more importantly, cultural differences play
Firstly, presentation skills differ massively from culture to culture – in China
In China you are expected to bring a
Most meetings in the UK take around 1hr, whereas
Many of these behaviours can be learned through regular travel over long periods of time, but if you are new to an industry or venturing into new markets, preparing yourself culturally can be the difference between a successful or unsuccessful trip. Business Professionals who take the time to research the behaviours and cultural differences of those they are meeting will invariably feel more prepared, leading to being received much more warmly than those who arrive unprepared or expecting conditions to be the same as they would be in their country of origin. Taking the time to invest in high-quality and industry-specific Intercultural Training should be high on the list of priorities for businesses who are looking to become more
In our experience, Intensive, Industry-Specific and Multi-Faceted Training programmes provide the best results for Business Professionals who are serious about presenting themselves in the best possible light.