There is a lot of information out there about Corporate Social Responsibility (CSR) yet in our experience it’s tricky to find companies who a) understand what it is and why it’s important, and b) Companies willing to break out of their comfort zones in order to take part in something that is not seen as traditionally revenue generating.
So what is it exactly?
According to The Giving Machine, the purpose of CSR is “ To encourage businesses to conduct their companies in an ethical manner and work towards having a more positive impact on society through ensuring sustainable growth..” Thinking about the Sustainable Growth aspect, surely as part of their strategy it is important for Companies to focus on bringing in new, fresh talent in order to stay relevant and to up-skill young people, ensuring an ongoing interest and passion for their sector? You would think!
Brighton now officially has the highest proportion of Creative, Small and Medium sized businesses in the UK, with 1 in 8 businesses operating in this sector. That’s a huge chunk of creative talent sitting right on our doorstep.
With two outstanding Universities also on our doorstep, the city is inundated with exceptional young people eager to learn from the best before embarking on their own careers in their chosen fields. With Brighton’s reputation of being forward-thinking, inclusive, liberal, innovative and creative one would think it would be relatively easy to find creative companies willing to invest in Corporate Social Responsibility. These companies can and should be making a real effort to create opportunities for young people to gain valuable experience within their businesses, but these seem few and far between.
There is some great work being done in the city through organisations like Brighton Digital Festival to encourage young people to be involved in change from a more creative standpoint, so why are we as an Internship provider finding it so hard to get Brighton-based Creative Agencies on board?
Your thoughts on a postcard.